Library

Company Building

The Mission Statement

How to Write a Mission Statement

Find the Right Co-founder for your Startup

Scaling your Startup

Crafting a Winning Business Plan

Early-Stage

Benefits of Incorporating Your Business in Canada

How to Create a Not-for-Profit Corporation in Canada

Public Disclosure of Corporate Information

Business Registration Services

Naming Your Corporation in Canada

Finance

Cash Flow, Planning and Revenue Projection

Service-Based Revenue Model

Software as a Service (SaaS) & Subscription-Based Revenue Models

Developing a business financing roadmap and financial plan

The Freemium Revenue Model

Marketing

Four Types of Market (Market Maturity)

Why Brand Personality Matters

Developing a strong brand story

Marketing: Developing your initial brand strategy

The 6 P's of Branding

Operations

Business Structure and Financials for Corporations and Holding Companies

Developing Brand Guidelines

Privacy, Copyright, and use of Information for Startups

Protect your Startup from Cyber Attacks

What is a Corporate Minute Book?

Recruiting

How to Sell your Startup to Top Talent

Offers of Employment, Job Offer Letters, and Employment Agreements

The Hiring Process and Reference Checks

Sales

What is Win-Loss Research?

Strengthening Digital Channels